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  • About
  • Services
  • Team
  • Portfolio
  • Case Studies
  • Clients
  • Contact
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Shop! Awards 2021
MLA Summer Lamb
Kellogg’s Back to School
Kinder Halloween
Harris
MLA Beef
Nutella Stay Toasty
Moccona Barista
Tic Tac Watermelon Mix
JD Make it Count

Shopper Marketing Enthusiasts – we get shoppers, we get consumers, we get retailers. Let’s talk shop!

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The Mix Agency

Suite 101, 272 Pacific Highway
Crows Nest 2065 NSW Australia

+61 2 9439 1366
info@mixagency.com.au
jobs@mixagency.com.au

 

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Quarterly newsletters exploring some of the work that has been produced such as live integrated activations, packaging design and in-store POS development, just to name a few.

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Do you love chocolate and coffee as much as we do Do you love chocolate and coffee as much as we do here at Mix? We are super excited to partner with two of Australia's favourite brands to launch Moccona Cadbury® Mocha Cafe Style Blends. Our objective for this campaign was to highlight the appetite appeal of the @mocconacoffee x @cadburyaust range to incentivise shoppers to trial the new flavours and make the iconic partnership unmissable along the Shopper path to purchase. Keep an eye out for this match made in heaven at a Woolworths store near you this winter.

This campaign was brought to life in collaboration with @helloedge @havas @onegreenbean and our project lead Robert Taylor of JDE
#newproduct #productinnovation #shoppermarketing #brandcollaboration
Mix are excited to share our first campaign with U Mix are excited to share our first campaign with Upfield on the @floraspreads_anz range in a digitally led awareness activation 📲 Flora is not only good for you with the essential good fats from Omega 6 and Vitamin E but being plant based means they are also caring for the environment and animals 🍃The whole campaign was centred on the idea that every spread makes a difference in making it better for all. It gets the environment’s, farmer’s and food lover’s lick of approval 👅 The campaign was activated across paid and owned social and digital touchpoints and you may have even heard the new jingle being played on the radio. Keep an eye out for phase two of the campaign hitting market later this year 🧈 #flora #floraspread #lickofapproval #shoppermarketing #digitalmarketing
Our challenge was to create premium looking, tempo Our challenge was to create premium looking, temporary counter units that would entice shoppers at checkout to impulsively purchase one of @benriach Original Ten and @glendronach 12 year old ranges 🥃 We showcased the physical bottles, positioning them on podiums so that they appeared to emerge from their master graphic backgrounds. The inclusions of the Gold medals won at the World Spirits Competition in San Francisco further highlighted the brand’s credentials 🥇 The solution was simplistic & cost effective in structure, easy to assemble and securely held the bottles in place without compromising the premium look and feel required 🥃
#shoppermarketing #posdisplay #glendronach #benriach #whiskey #counter
Launching last week, to help consumers Warm up thi Launching last week, to help consumers Warm up this Winter 🍫 @nutella_anz has partnered with @the_oodie to give shoppers the chance to win a Limited Edition Nutella branded Oodie 🧶 With only 1,000 to be won and entries closing July 3rd, don't miss out! The campaign execution is supported with unmissable displays in-store to maximise the opportunity
#warmupwithnutella #nutellalovers #winter #consumerpromotion #shoppermarketing
As part of this year’s Australia Greatest Butche As part of this year’s Australia Greatest Butcher On Your Block Campaign for @meatandlivestockaustralia 🥩, we wanted to revolutionise the independent butcher channel by going digital 📲 In a trial across selected butchers in each state, we placed interactive digital kiosks, the perfect self-service solution that provided shoppers with engaging digital content such as consumption inspiration and cooking videos through a user-friendly interface. The interactive kiosks allowed us to promote the Consumer Promotion, reach a larger audience, drive engagement and foot traffic in-stores 🏬

#aussiebeef #aussielamb #butcher #greatestbutcheronyourblock #digitalkiosk #digitalinnovation #shoppermarketing
What a night 🏆 Congrats to all the winners at l What a night 🏆 Congrats to all the winners at last Thursday's @shopassn annual Retail Marketing Awards Gala. Mix were thrilled to take home 8 trophies! Winning 5 x Golds 🥇, 2 x Silvers 🥈 and a Bronze 🥉We would like to thank our clients at Ferrero & Jacobs Douwe Egberts and our production partners @poppunlimited , #opalANZ and #thinkdisplay for trusting us to create show stopping Shopper Marketing activations 🙌
#shoppermarketing #shopawards2021 #salespromotion #awardsnight #posdisplay
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